There are pieces of advice that can really ruin a small business, because these are especially fragile. You need to nourish yourself with great pieces of advice, that’s why we are going to show you an example of what a bad advice is, so you can avoid it and continue building your business with the help of excellent advice.
Please, pay a lot of attention. Because this may save your business from a catastrophe. So pay attention and learn, because this is what your business needs to avoid these obstacles and grow like never before.
#1-) “C’mon. Hire People You Know!”
If you have been told that you should only hire people you know, then let me tell you that this is one of the worst pieces of advice ever given to small business owners just like you.
You should always focus on expertise, even if it’s from people you don’t know or have heard before. Because if you want your workers to be highly productive, then they need to be excellent regarding skills, and that’s not possible if you hire them based on how close to you they are, rather than according to their expertise.
#2-) “Sorry, There’s No Room For You”
Have you been told that your business idea is way too crowded by big names or companies that can set you apart in a short matter of time, then don’t let them discourage you. Because there’s always room for someone new just like you. Your business has been created to bring a service or product that solves a problem from people. The unique thing you will have to do is to stand out from the crowd, but remember that there’s always a room for you. Just try it.
#3-) “C’mon. If You Want To Compete, Then Be Cheaper Than The Competition”
This has to be one of the worst advices. EVER. You should never target customers that are fixated in the price, and you don’t have to be cheaper than the rest of options in order to be successful, you
need to offer HQ products or services and clients will come. Guaranteed.
So, let’s suppose your gasp in the market is quite populated, then you don’t have to compete based on price, rather you have to ask yourself: “How can I do better than the rest of competitors?” This will make your business successful, without risking your profits.
#4-) “Online Marketing Is Free”
No, it’s not. It goes beyond creating a simple FB page for your business. Things like PPC, syndicating content and more are not free, you will need hire a specialized agency for this.
#5-) “Just Automate Customer Care”
Never do this. NEVER. Customer care is not something you can automatize, of course if you don’t want to damage your business reputation. Have a team that’s ready to deal with clients, so you can have a nice image in front of people, this will make your business reputable.